This is a column by Morgan Campbell, who writes opinions for CBC sports. For more information on the comments section of CBC, refer to the FAQ.
So far, we haven’t seen the photos side by side. The photos were posted on twitter last week by Ali Kershner, the performance coach of the Stanford women’s basketball team. Instagram users shared these photos.
The weightlifting room of a hotel in Indianapolis can accommodate contestants of the NCAA men’s basketball championship, and their storage room looks almost as rich as campus facilities. Rows of shelves with barbells, rubber coated weight plates and lifting platforms. No matter who is equipped with this space, they all know that the elite athletes may carry out strength cleaning or snatch, weightlifters, and finally weightlifters put down the barbell and need a workstation optimized for high impact.
What about the women’s facilities in San Antonio? The ballroom is usually empty and has a small shelf in the shape of a Christmas tree with several pairs of light dumbbells on it. The person who put the goods in that room didn’t know or care. Elite athletes in cross gender fields will do the same in training. Strength coaches do not program men’s squats and women’s squats. They squatted down.
Even before NCAA held a press conference to explain the differences, private operators such as Dick’s sporting goods and tonal took the initiative to fill this gap. When NCAA Basketball vice president Dan gawaite finally spoke to reporters on Friday, he said the mismatched weightlifting room was “a mistake”, indicating that NCAA spent hours preparing for a half cooked spin rather than making a reasonable response
For example, gawaite might tell us that the women’s weightlifting room was inspired by celebrity coach Tracy Anderson, who used Pilates and slim dumbbells to make actress Gwyneth Paltrow (Gwyneth Paltrow) famous for her figure. Anderson told Oprah in 2008 COM: “no woman can lift more than three pounds.”
Or he might blame social media workers. He wrote this tweet after deleting it. Loyola Chicago beat top seed Illinois in the men’s championship. This tweet contains an overview of Indiana, which Twitter users can recognize even if they can’t hear the high voice of NCAA. Maybe gawaite can explain that these women’s equipment, like the map on the tweet, will only land in the next state and should arrive from Louisiana soon.
Otherwise, the NCAA may tell the truth – the organization pays different attention to women’s championships and their athletes than to men’s athletes and their competitions. Considering the drama of the weightlifting room and the difference of covid-19 test, a reasonable conclusion can be drawn. Participants in the men’s championship were screened by PCR; The woman’s price is cheap, which reduces the accuracy of rapid antigen detection. But this is not an argument that a serious sports organization can cover in 2021, when many other sports industry participants were emphasizing gender equality.
NCAA can also put gender neutral businesses above the truth. The men’s championship will generate an average of $771 million a year in broadcasting revenue, which will jump to more than $1 billion by 2025 when the new contract starts. A 12-year, $500 million deal that includes rights to many other sports. From a strict business perspective, you can’t object to investing more resources in real estate that can make more money. But to be honest, it undermines the existence of large-scale college sports in the United States, which provides opportunities and experience for young people, rather than enriching a long list of stakeholders as a large enterprise, but does not pay for the illusion.
Here comes the weightlifting room! Let’s Goooo #ncaaw pic twitter. com/s9w6sdZ5P8
In our gender neutral hypothesis, you may be able to prove that you spent a lot of money playing a star in a multi billion dollar event and saving money for broadcast assets that bring only eight figures. However, if you introduce gender and there is no meaningful way to exclude it, you must also investigate whether investing more resources in women’s activities can help them develop into a greater source of income.
Moreover, if we regard a large-scale college basketball game as business, we cannot avoid the fact that even valuable unpaid workers in the industry should be paid, not just in kind. Represented by their scholarships, it is also included. The new legislation allows athletes to use their names, images and portraits for profit. The treatment of athletes is not as fair as the current system, but they still rely on a third party to pay athletes, while college courses pay athletes’ fees. cost.
If the setting is reasonable or reasonable, it is not only applicable to players. But you won’t see Kentucky coach John Calipari give up his $8.1 million salary because he thinks he can make more money by authorizing his name, image and portrait. Turner sports and CBS did not offer large scholarships to NCAA to guarantee the broadcasting rights of men’s games. They pay in dollars – not opportunity, experience, or risk, nor cryptocurrency or NFT – because cash remains the most important currency.
Therefore, NCAA will boast that it exists to promote opportunities, but if so, the organizers of the men’s and women’s championships will agree on the need to isolate athletes in the hotel for three consecutive weekends. These people have a fully equipped weightlifting room because someone realizes that they need to use all conventional training methods, but they can’t go back to campus for weightlifting after training.
As for the women’s championships, NCAA President Mark Emmert told the Indiana Economic Club on Monday that the weightlifting room was not technically part of the deal.
“It was never intended to use these rooms as weightlifting rooms, but they were fitness rooms before the children went to the court to practice,” he said
If the people who set up the women’s championship headquarters don’t think high-level basketball players use weightlifting, the rest of us can question how much they know about the elite sports of the 21st century. Moreover, if they believe that women’s championships should not receive expensive subsidies like well-equipped weightlifting rooms, it is clear that the focus will never be on promotion opportunities. Otherwise, you don’t need to link expenses to income. Each event will receive the budget needed to maintain the health, safety and performance of athletes.
This means estimating the weightlifting room that athletes have on campus, PCR covid-19 testing, and providing better on-site nutrition for everyone involved, even if the additional expenditure will damage profit margins. If NCAA does not want to ensure that the quality of male and female competition experience is similar, it should recognize that the highest level of college sports is a business.
Morgan Campbell joined CBC sports and became our first senior writer 18 years after standing out on the Toronto Star. In 2004, he won the national news award for “long-range shooting”, a series of narratives about the Scarborough high school basketball team. Later, he created, hosted and CO produced “sportonomics”, a weekly video series exploring the sports business. Over the past two years, he has spent the weekly “sports prism” initiative on the star, covering the cross fields of sports, race, business, politics and culture. Morgan is also a tedx lecturer and often contributes to several CBC platforms, including the sports culture group which is very popular and widely watched on CBC Radio Q. His works have been published in the New York Times, the Canadian literary review and American literature.
To encourage thoughtful and respectful dialogue, first and last names appear every time they are submitted to the CBC / Radio Canada online community (except for children and adolescents). False names will no longer be allowed.
By submitting comments, you accept that CBC has the right to copy and publish all or part of the comments in any way CBC chooses. Please note that CBC does not support the views expressed in the comments. Comments on this story will be reviewed according to our submission guidelines. Comments are welcome after opening. We reserve the right to close comments at any time.
The main task of CBC is to create a website open to all Canadians, including people with visual, auditory, motor and cognitive disabilities.
Post time: Feb-10-2022